Taste, with
the receipts.

We work with founders, brand teams, and operators who care how their company reads — not just how it performs.

We sit at the intersection of taste and performance — and we hire for both.

We work with founders, brand teams, and operators who care how their company reads — not just how it performs.

our manifesto

Who we are.

We are a small studio. A handful of founders, a long horizon, and the patience for work that reveals itself slowly. We sit where brand and desire meet and we stay there, season after season, with the same considered hand.

There are no quick campaigns here, no content by the yard. Only a point of view, carefully made and gently held, the kind a brand can live inside for years.

how we work

Four moves, in order.

Listen. 01
INTERVIEWS, AUDIT, READING

Founder interviews, customer calls, audit of every channel and asset that's running now. We don't write anything, we read.

Frame. 02
POSITIONING & NARRATIVE

A point of view, on paper. Positioning, three-year ambition, one-page narrative.

Make. 03
Executing

The work. We assemble it by hand: a visual system, a voice, a content engine, founder PR, the right channels, the paid plan. Only what's needed.

Measure & Sharpen. 04
Growth

Quarterly reads. What's working, what's vanity. We notice what moves, and move with it.

Our Team

The people.

Mia Charlotte Kaluza

Founder

Full Name

Position

Sectors

Five sectors, one sensibility.

Wellness

SUPPLEMENT
LONGEVITY
MENTAL FITNESS
SLEEP
SPORT

The category we know best, and the one we hold to the highest bar. Wellness is where the brand-versus-revenue tension is loudest premium positioning vs. compliant claims vs. quarterly subscription targets. We've shipped here for longevity startups, sleep brands, and one mental-fitness platform we still recommend.

Fashion

RTW
ACCESSORIES
JEWELRY
EYEWEAR

We work with houses that already have a point of view — emerging RTW, independent jewelers, eyewear with editorial taste. Not fast fashion. We are good at launch moments, lookbook content, and pulling a brand out of the algorithmic flatness most fashion accounts default to.

Lifestyle

HOME
FRAGRANCE
HOSPITALITY
TRAVEL

The slowest sector and the one we love most. Home, fragrance, hospitality, travel. Editorial photography that earns the white space. Stories built around objects and rooms instead of percent-off codes. This is where we get to be a magazine more than an agency.

Beauty

SKINCARE
HAIRCARE
COLOR
TOOLS

Skincare, haircare, color, tools. Beauty done at a slower temperature — fewer trend cycles, more product POV. We're particular here: we won't take on brands whose claims we wouldn't repeat at a dinner table. The work is better when we believe the bottle.

where we are

Los Angeles. We travel.

Office at 401 Wilshire Blvd, Santa Monica. Hours by appointment. Hotel coffee on us.

as seen in  ·  recognition & press

Real placements only. No shortlists, no shared bylines, no maybes.

i-D

“One of the few agencies still treating brand and revenue as the same conversation.”

—   BUSINESS OF FASHION
AGENCY 50, 2025