Fashion Week × Wavytalk: The Styling Lounge

Our first-ever in-person offsite and we didn't do it quietly. During Berlin Fashion Week, we brought our US client Wavytalk to life inside the InStyle Lounge with a fully realized Styling Lounge built for the moment.

At its center: Wavytalk's Powerwave, styled for effortless summer waves, alongside the all-time bestseller Blowout Boost. Two professional stylists worked the room, getting creators, influencers, models, and actors runway-ready between shows.

The proof was in the finish - salon-worthy blowouts and Powerwave waves in under ten minutes, captured as social-first content all day long: playful consumer interviews, hairstyle challenges, and live demos that let the results speak for themselves.

We also welcomed beauty editors from InStyle and started conversations we can't wait to share (shhh — more soon).

This was chapter one. See you in the feed :)

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