Journal

Taste Is the Last Thing That Can't Be Automated

Anyone can make something now. That's exactly why almost nothing is good.

AI Is Not Your Strategist (And That's the Whole Point)

The brands losing to AI aren't the ones who refused to use it. They're the ones who handed it the steering wheel.

The Death of the Polished Post

The most expensive content you'll make this year is the content that looks expensive.